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NTT helps Chicago's Navy Pier deliver 'smart' visitor experience

Telecompaper • Mar 16, 2021

This article was originally published at telecompaper .

Chicago’s Navy Pier leisure destination and Japan's NTT in partnership with City Tech Collaborative and a consortium of other technology and design partners announced a Smart Solutions pilot. This pilot will leverage a data-driven approach to enhance Navy Pier’s visitor experience and existing safety measures while increasing its business resilience against future disruptions.


In preparation for its reopening in spring 2021, Navy Pier will use NTT Smart Solutions to implement new measures to ensure guest safety, maintain consumer confidence, and use technology to strengthen operations, NTT said.

By leveraging NTT Smart Solutions following the initial phase which will be focused on three initial locations, Navy Pier will be able to manage capacity, implement physical and operational design changes and set the foundation for a trip planning tool to share critical information with visitors empowering them to make better decisions aligned with their goals, concerns and plans. The platform deployed does not retain the collected data which remains at the edge only for the time-cycle required in compliance with data privacy and data retention policies.

Thanks to optical sensors and other devices combined with data analytics, NTT will collect data on the number of people near and within Navy Pier, including space occupancy statistics and usage patterns of outdoor areas and facilities to increase situational awareness and real-time intelligence.

NTT Smart Solutions are designed to calibrate and curate data to reveal trends, discover insights and generate predictive analytics that can drive better business decisions for city leaders, venue managers and other stakeholders in both public and private sectors. NTT Smart Solutions were initially conceived to enhance public safety in the city of Las Vegas in 2018.

Read the article at telecompaper.

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